BadEconomy > fix > gosub=WordOfMouth. (geeks in the audience can laugh at will) There’s nothing like a personal recommendation. After all, you’d take your BFF’s recommendation over an impersonal ad, wouldn’t you?
If your business is running a tight marketing ship this year and your team is scrambling for marketshare, you’ll want to pay attention to “The Buzz Canuck” - a canny word of mouth supporter, I met on SWOM - Society for Word Of Mouth. Especially if you, like many of my clients, are a solo entrepreneur, or your larger company is downsizing its marketing budget (as many are) - you can still leverage the Law of Attraction by Word Of Mouth to build your outreach, visibility an market share. What do you want others to be saying about you? As Buzz explains below, know WHY moreover, WOM is important as a marketing, relationship and just plain good business strategy:
Hi folks, in case you’re not getting my newsletter*, here’s an important update:
I’m giving a FREE ETHOS Method teleclass this coming Tuesday at 6pm Pacific. The theme of this class is “ETHOS for Radiant Resolve” and will focus on teaching how ETHOS can be used for a variety of issues, and also addressing those New Year’s resolutions that never seem to go further than the end of February. Find out about this great new way to transform your life, heal yourself and even make money if you want to. Plus, heal the world and yourself, while you’re at it. Many more details plus:
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Oh, you know you need you some Hu. Social networking buddy Sherman Hu (on Twitter @shermanhu) is the most joyful - dare I say “puckish” - and amazingly generous webpreneur I’ve met in a long time. Plus which, he’s charmingly in love with his wife, the beautiful Sarah, and his kids. An all-around wholesome, decent fellow it’s my pleasure to introduce you to.
Stick with Sherman, and he’ll help you like he’s helped me to make sense of the sometimes confusing welter of Web 2.0 opportunities we’ve all been told we must take advantage of to maintain relationships, promote ourselves and create our web platforms with.
Leverage these platforms and win - clients, credibility and ka-ching. But dear Dorothy, that Web 2.0 yellow brick road is long, twisty and tricky. If you don’t know what you’re doing you can fritter hours, days, weeks away.
But it can be so much simpler with the right guide. Sherman Hu is such a guide and nope, he’s not paying me a cent to say this, I’ve just observed his offerings for long enough to know - he’s my go-to on this stuff. If you’re bamboozled by how to keep track of your WordPress, Twitter, FaceBook and other new “must do” social media platforms, I highly suggest you start watching Sherman’s every-Monday “Half Hour Huddle” on ShermanHu.tv. This broadcast simplifies and demystifies emerging new media (blogging, podcasting, video, social media) so business owners can profit. Which is way okay by me.
Slightly out of Sherman’s main oeuvre, but an excellent classic and back for the new year, is one of his episodes on creating a more profitable year in all ways by a little simple reflection and forward planning. It’s from 2007, but is still relevant today. Below the video is my interpretation of Sherman’s template you can use to plan your own year. Enjoy!
Here’s an easy recap of Sherman’s 2009 Vision & Goals form mentioned on this video. He suggests doing this with your spouse or significant other, which is a great idea. Print yourself out two and share with your partner when you’ve both filled them out. This will prevent potential mismatching down the road when you’re rollin’ and your partner says “what the heck? I didn’t know you were planning to….!”
2009 Vision & Goals
At the end of 2009, what would I realistically like to say has happened in my life?
2008 Recap:
Business
What did I Accomplish in 2008?
What were my main Frustrations in 2008?
At the end of 2009, this happened for me to be happy with the progress in this year:
Family & Home
What did I Accomplish in 2008?
What were my main Frustrations in 2008?
At the end of 2009, this happened for me to be happy with the progress in this year:
Spouse & Romance
What did I Accomplish in 2008?
What were my main Frustrations in 2008?
At the end of 2009, this happened for me to be happy with my progress in this year:
Friends & Fun
What did I Accomplish in 2008?
What were my main Frustrations in 2008?
At the end of 2009, this happened for me to be happy with my progress in this year:
Fitness & Health
What did I Accomplish in 2008?
What were my main Frustrations in 2008?
At the end of 2009, this happened for me to be happy with my progress in this year:
Personal Growth
What did I Accomplish in 2008?
What were my main Frustrations in 2008?
At the end of 2009, this happened for me to be happy with my progress in this year:
Financial & Material
What did I Accomplish in 2008?
What were my main Frustrations in 2008?
At the end of 2009, this happened for me to be happy with my progress in this year:
My Key Word/Phrase for 2009 is: example: “All of life comes to me with ease, joy and grace”, “Wahoo!”, “Yes I can” etc.
Sherman suggests you put this into a 2009 Planning Grid as shown on the video. Sage advice, and a standard in the life coaching community. Just do it! I used Adobe InDesign to do mine, but you could equally use OpenOffice tools, Microsoft Excel or Word. Here’s the rough plan for you to harvest and fill in for yourself:
Across the Top: 2009 Vision | 90 day goals Jan - March | 30 day goals (2 per each 90 day goal) | Outcome
Down the Side:
Business
Family & Home
Spouse & Romance
Friends & Fun
Fitness & Health
Personal Growth
Financial & Material
Fill this grid in as the year goes on and enjoy…
And thanks Sherman Hu, for ALL that you do. Respect!
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