The Reason Your Business Isn’t Working That No One Talks About

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This is for you heart-centered, evolutionary, entrepreneurial women out there. Particularly if you come from a spiritual background, are trying to run a business and…it just isn’t working.

If you’re struggling and have come to dislike your business, or the running of it, it’s very likely the problem is one of not leading with your dreams and may be doing something for which you have very little true passion. Business gurus speak of passion like it’s the Holy Grail without explaining what it really means, and where it fits in the spectrum of Things-You-Need. They also rarely tell you how to make it work for you.

I’m going to set that straight right now.

Passionless business is like bad sex after a hot date. You build it up in your head, then when you finally hook up it falls flat. You lie there feeling depressed, wanting to leave, and wonder how the hell you’re ever going to face him/her again.

Your business is like that hot date. If you don’t have a driving desire behind it, your business won’t fly. If you work at home, that means you start wearing pajamas all day, watch a lot of tv, don’t bother to fix your hair and ditch networking meetings. Ring any bells?

HOWEVER…if you have your mojo crushing it on that date, sparks fly and your business goes gangbusters! There are three Business Mojo components you need to succeed: Passion, plus Talent, Skills and Capabilities and Expertise or Unconscious Genius.

Let’s break it down:


1) Your Guiding Passion — is a deeply visceral feeling for an outcome you want very badly. In business, it’s what you most want to do to benefit the world, that makes you feel yummy deep down inside. Passion positions your business as a movement to help and heal some portion of the world & is the foolproof way to direct a business for success. I’ve had clients who’ve started movements to get battered women housed safely, educate refugees, get water to desperately arid parts of Africa.

One of my clients, Amy, saw her last child off to college and wondered what was next. She discovered a deep-seated need to do something about the island of plastic in the Pacific ocean. Leaving a clean world for her grandchildren was her guiding passion, and she now works with an initiative to clean oceans worldwide

Gemma enjoyed her time volunteering at a kindergarten. She worked with me to parlay her passion for helping kids get the healthy start in life she didn’t have, into a successful business teaching inner city kids to grow vegetables and prepare their own food. Gemma deeply enjoyed giving the children a solid sense of good nutrition early on, and everyone benefitted.

Action Step:
On a sheet of paper write down what thing/s would give you the greatest joy to do day in, day out, for the rest of your life. There may be more than one thing on your list. Keep going until you find one that makes you cry. Tears are deep truth from within. Heed them.

Go through these things, and circle those which deeply help and are of great service to others so you can share your joy with others. In this way your joy goes viral. When that happens, your business explodes with action, connection, profit and power. This is the component of Passion rarely explained by business gurus, but is absolutely vital to your success. You need to be happy, and work for the world to be happy. Simple.

Couple that Guiding Passion With:


2) Your Talents, Skills and Capabilities — these are things you have learned over the years, degrees or certificates you’ve gotten, acquired know-how and native talents you were born with. Everything from how to bake scones, to the process of taking a client from an upset state to a calm and pleasant one, falls under the Talent, Skill and Capabilities rubric.

Action Step:
Write down on a separate piece of paper all the Talents, Skills and Capabilities you have right now. Start with the basics and work your way up to complex skills and talents. Only include those things which are pleasurable and help others.

Marry your Guiding Passion with the Talents, Skills and Capabilities, natural or acquired that you already have, and reach a place that is:

3) Your Expertise or Unconscious Genius — Now we’re getting to the meaty bit of how to make your business truly successful. Your Unconscious Genius is what you do so joyfully and easily that you can’t believe people will pay for it because it’s so damned easy, you think everyone should be able to do this. You do this thing and everyone’s mouths drop open and they reach for their wallets.

It could be you dance or play piano, or can coach someone out of stage fright in seconds. Again, it’s easy, but it’s led you to help a lot of people, it’s what gets you a lot of work, requests to speak and the good will of clients and peers. And that’s the point.

Action Step:
Think about what you do so easily that you love to do that others have admired you for and asked you to do over again and again. What do you constantly get tapped to do by organizations, family or any other group because you’re so good at it? Again put it on paper.

Putting It All Together

If you look at your three Action Steps in Guiding Passion, Talents & Expertise/Genius, you’ll begin to see places where they overlap. It’s helpful to draw the three circle Venn Diagram where the center represents the triple overlap space, and plot your findings on it. The features that naturally overlap in the center are your sweet spot of business success.

Test by asking “Does it help others?”, “Can I happily do this the rest of my life?” and “Do I feel a little guilty about getting paid to do it because it’s so easy?” If the answer is yes to all three, go forth and prosper, you’ve found your Sweet Spot and  the Promised Land.

Do your inner work on the guilt, because you absolutely DESERVE to get paid well for what you do best. And when you build your business in that sweet spot where Passion, Talents and Genius intersect, your entire business from client acquisition to retirement will flow like magic. Voila!


I work with passionately opinionated women entrepreneurs like you who use their life & business to step up as the solution to a problem they see in the world.

If you’re ready to stop going it alone and get some help to create a juicy second life and get your message and great work out in the world, Book a Breakthrough Session with me Here.

And if you like meaty, action-packed meanderings such as this, you are more than welcome to download my gluten-free, vitamin enriched Guide to creating a successful business as Conscious Leader, here: