Soothing Touch is a popular organic, vegan spa products company that needed a re-design on their lip balm. I wrote a marketing set for their most popular scent that includes a restyled and rebranded product, a social media update, and relevancy story for their scanty About page. I love working Read more…
A specialty retailer in England wanted ads for items people with disabilities commonly purchase at Amazon.com. The target market was aging female tech workers and Boomer women faced with arthritis and repetitive strain injuries. The client decided on an all-new style of story copy that better fit her brand, than Read more…
This is a typical example of a Marketing Calendar for a specific product. In this case, a professional association was tracking their Monthly Membership Outreach Calls and Marketing actions taken around such calls – to sell conference tickets and advertising packages connected with the conference.
Longtime Berkeley, California staple Caffè Strada had invested heavily one year, in healthy gluten-free pastries and turmeric tea. Despite attractive displays, they weren’t moving the huge amount of gluten-free biscuits in the freezer, and their supply of Numi Amber Sun Turmeric Tea was sitting on the shelves un-tasted. This print Read more…
A Test Prep site wanted a suite of articles salted with a set of related keywords for their French language blog. Their desired style was conversational, and a friendly “nice older sister who wants to help you learn French” tone was decided on. Keywords chosen were: French, speak French and Read more…