Relationship Marketing

Clearing The Way

Lesson | Article Example: Relationship Marketing = Kindness & Turkish Food

ILLUSTRATIVE LESSON OR SHORT ARTICLE EXAMPLE: I taught a class for clients coming from the B2B to the B2C world where marketing is much more deeply relationship oriented. They wanted to know how to “do” relationships in this new territory. My best advice is simply to be real, be kind Read more…

By Maryam Webster, 4 yearsApril 11, 2018 ago

Article & Blog Content Examples

Brand Evangelism Sample: “Talk Sexy To Me – Why Zappos Wins”

What does Zappos do that your business would do well to learn from? They talk sexy to the customer, saying exactly what they want to hear…

By Maryam Webster, 4 yearsFebruary 14, 2018 ago

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