ILLUSTRATIVE LESSON OR SHORT ARTICLE EXAMPLE: I taught a class for clients coming from the B2B to the B2C world where marketing is much more deeply relationship oriented. They wanted to know how to “do” relationships in this new territory. My best advice is simply to be real, be kind Read more…
What does Zappos do that your business would do well to learn from? They talk sexy to the customer, saying exactly what they want to hear…
Evolutionary Writing is your Heart-Based, Mission-Centric, Spirit-Forward, Love-Is-The-Answer source for helping your clients, subscribers and potential contacts to connect with you. This is a tutorial which I sent my own email list, examines one powerful tool, technique or resource to leverage (and how) in just five minutes. This one step Read more…